Minor Key Brewing branding development
Original drawings become digital branding material for product marketing and labels. This project involved not only rendering the characters proposed by the clients, it was also very fun to draft their story. Introducing Johnny D and Lulu a British punk and West Coast activist with synesthesia join forces in high school to write and distribute an under ground newspaper speaking out against injustices. This label was and is able to tell a story that will unravel through merchandising choices: merch, labels, etc.
